Why choose us as your charity? We are a small Christian-run charity based in Macclesfield, Cheshire. We help those most in need, as identified by our Indian Partners, regardless of race, religion or colour. 100% of the money you give goes directly to India to help some of the poorest people. We make a huge difference with few resources. India Direct is run entirely by volunteers – no salaries (only minimal admin expenses - taken from Gift Aid). We make regular trips to India/England ensure accountability, which we fund ourselves, not from the charity.