What makes sponsorship with India Direct unique?
India Direct is a unique charity in a number of ways. We are fully accountable, spend 100% of your donation direct on the children and we are honest with our supporters.
We know that donating money to a country halfway across the world can be daunting. We attempt to be accountable, publishing our accounts online each year.
We also make regular visits to India (paid for out of our own pockets) in order to see for ourselves the work done with your donations.
We are aware of India’s stereotypical reputation of corruption and do everything we can to make our organisation as transparent as possible. Our partners in India are very reputable, loyal and honest people. They have dedicated their lives to helping those less fortunate than themselves and run a properly regulated, audited charity. We are proud to support them in this.
100% of your donation, spent directly where it counts
At India Direct we have a simple philosophy. For every penny that we raise or receive in donations we spend 100% on those that matter.
We don’t spend money on UK staff, marketing or plane fares. We audit our accounts and ensure accountability by making regular trips to India paid for by individual trustees.
Inevitably some money is required to finance essential items like stationery, postage or money transfer costs, but we don’t ever spend your donation on these. We fund this through a small proportion of Gift Aid received from the government. It makes up a maximum of 1% of our entire income.
This is important to us. We are proud to be able to show our supporters that we carefully use every pound they donate to us.
Honesty is important.
We know it’s important to be honest: we won’t show you pictures of poverty-stricken children which will never represent the true poverty in India. We don’t want to mislead you and will be accurate in the news and information we give you.
For example, on our website we prefer to show you pictures of the children in our homes, enjoying their lives and education because they are supported by people like yourselves.
Other charities will show pictures of potential children to sponsor as if they are to be purchased or decided between. India Direct are fundamentally opposed to this idea. Children are sponsored on the basis of whether they are likely to be in the homes for a long period of time and are admitted to the homes on the merits of their ‘need’ for care. We will give anonymous examples of children we support in order to show potential sponsors how their donation could help, but we will never display our children’s private histories online.