Christmas Direct Shop
Welcome to our ‘Christmas Direct’ Shop.
Each Christmas, our annual fundraising appeal aims to raise funds for a Christmas celebration for the children of Bethel & Joy, along with the Widows & Families we support in their communities. Each year we raise around £2000 towards this goal. Covid-19 means that our 2021 appeal will be different.
With the children’s homes currently closed, the children are being looked after in their communities by friends & relatives, while being provided with regular provisions and learning resources by India Direct. This year’s appeal will therefore aim to provide the children and families we support with both a small gift, and a form of self-sufficiency: for example, a goat, chickens or farming tools.
We hope that you’ll be able to support our appeal: as always, every penny of the cost of a purchase will go directly towards changing lives.

Handmade Charity Christmas Cards
Some charity Christmas cards may give only 10-25% of the sale price to charity. Thanks to the generosity of a group of fabulous volunteers, we are able to provide these handmade Christmas card packs with 100% of the sale price going directly towards our charitable projects in India. Nothing on admin in the UK. 100% on projects that matter.
They come in 3 fabulous packs: our colourful classics, our traditional favourites and a fabulous musical influenced design. Each pack contains 5 different designs.
100% OF THE PRICE, DIRECTLY CHANGING LIVES
India Direct will ensure the entire cost of your purchase goes directly towards changing lives.
Christmas Direct Appeal 2021
Buying a Christmas Direct card from us provides a complete Christmas celebration for a child from Bethel or Joy Home, or for a widow in the community around them.
At Bethel and Joy your donation will provide a new outfit, a small gift, and a party – including a celebration meal for the children, a visit from their surviving family and a visit from Santa! It is not easy for the family to visit, so you will also be paying for their transport on the day.
If, due to the pandemic, Bethel and Joy are still closed, then the usual festivities will be replaced with a small gift for a child from Bethel & Joy, along with a gift for the whole family, which will help to raise their standard of living, such as a chicken, a goat or a rice grinder.
Send a Christmas Message
Every year our sponsors send Christmas messages from the UK to India.
Over 130 children receive Christmas greetings from India Direct supporters each year – sending them stories, messages and photos. The children love hearing these stories and messages, showing the care & compassion all of our supporters show in donating to India Direct.

Covid-19 Adjustments
At Bethel and Joy your donation usually provides a new outfit, a small gift, and a party – including a celebration meal for the children, a visit from their surviving family and a visit from Santa! It is not easy for the family to visit, so you will also be paying for their transport on the day.
Due to the pandemic, Bethel and Joy are currently closed. This may mean the usual festivities will have to be postponed this year. If this happens, your donation will instead go towards a small gift for the child and a gift for the whole family, which will help to raise their standard of living, such as a chicken, a goat or a rice grinder.
This is a challenging time for both the UK, and those in India. By making a donation this year, 100% of your donation will go directly towards changing the lives of India’s poorest – providing them a real way to become more self-sufficient and escape poverty.